Inquiry into the Management of PCB Innovation

　　Dao, naturally so. Dao means path. The great Dao is extremely simple; the way of management is nothing more than seeking a more convenient path to success. For PCB companies, in today's era of economic globalization and the booming 5G construction, how to cope with increasing external challenges while exploring a growth path suitable for China's national conditions and meeting enterprise development needs has long been a difficult problem faced by many entrepreneurs. Perhaps, as industry senior engineer Yang Weisheng said: Innovation is the future, sharing is the opportunity. On November 22, the "2019 PCB Management and Technology Forum" themed "Innovation · Sharing · Towards the Future" was successfully held. The forum was hosted by GPCA Secretary-General Xin Guosheng and invited guests including Qiu Xingya, Chairman of XingSen Technology; Jiang Xuefei, Chairman of Chongda Technology; Cheng Yong, Chairman of Aosikang; Liu Tianming, Chairman of Sihui Fushi; Xu Junsong, Chairman of Shenlian Circuit; Su Xinhong, Director of Founder PCB Research Institute; and industry expert Yang Weisheng to share and exchange ideas on enterprise management and discuss technological development directions. Various enterprise managers and industry experts expressed their views, bringing an innovative feast of intellectual collision to practitioners. The author attempts to summarize their words with one word or one sentence.

　　Liu Tianming, Chairman of Sihui Fushi, shared some insights on running a business and recalled his early entrepreneurial journey, stating that the purpose of business management is to bring happiness to employees and oneself. Since its establishment, Sihui Fushi has always attached great importance to corporate culture construction, respecting employees, actively listening to their opinions, implementing the "people-oriented" philosophy, and striving to create a good working and living environment for employees, with the business goal of "satisfying employees' material and spiritual happiness." The company's core team is stable, employees undergo monthly business skills training and job and capability enhancement training, have a high degree of recognition of the company, strong sense of belonging and cohesion, continuously creating value for customers and society, laying a solid foundation for the company's long-term development. Mr. Liu stated that Sihui Fushi is committed to building a nationally renowned high-tech enterprise that contributes to society and the country. It aims to create value for customers by providing better quality, faster delivery, lower cost products, and more proactive services. Meeting customer requirements, providing solutions; achieving corporate benefits and ensuring sustainable development; returning benefits to employees by improving their quality and autonomous work motivation to achieve high-quality and efficient work.

　　Nowadays, the speed of capital operation is accelerating. When an enterprise reaches a certain scale, going public becomes a choice for many companies to further expand their business scale. In 2019, enthusiasm for IPOs in the PCB industry remained high. Fangbang Co., Ltd. and Jiayuan Technology were among the first to list on the STAR Market; Nanya New Materials, Sihui Fushi, Honghe Electronics, Jingchengda, Xiehe Electronics, Aohong Electronics, and others successively released prospectuses, planning A-share IPOs. Behind the hot IPO wave is the capital market's growing confidence and expectation for the PCB industry's continuous improvement. Xu Junsong, Chairman of Shenlian Circuit, believes that going public is a business choice and should be planned according to the company's own development situation. Mr. Xu said that Shenlian Circuit has always focused on management aspects such as technology and environmental protection and will continue to align and learn from industry benchmark enterprises in the future.

　　Focus - Qiu Xingya of XingSen Technology: How to run a business well? For entrepreneurs, running a business is a profound art. With the transition from a planned economy system to a socialist market economy system, enterprises have become economic entities that operate independently, bear their own profits and losses, and conduct independent accounting. This requires enterprises to establish an operating mechanism that meets market needs, enabling them to timely understand relevant information, adjust product structures appropriately, continuously meet market demands, and enhance their competitiveness. Qiu Xingya, Chairman of XingSen Technology, believes that more important than running a business well is running a business line well. When the enterprise scale is not large, based on business needs, management can sensitively take various measures to respond to market challenges and opportunities. Mr. Qiu also shared setbacks encountered during XingSen Technology's development, stating that it is not easy to do too many things at once; focusing on doing one thing well is already difficult. Additionally, Mr. Qiu reminded that managing one's life is as important as managing a business; if one cannot manage their own life well, how can they manage a business well? Therefore, managing life and managing business should be treated as a new subject.

　　Customers are the reason and value for a company's existence; companies exist because of customers. With the continuous acceleration of globalization and the improvement of productivity levels, how should companies create value for customers and demonstrate their advantages in fierce market competition? Jiang Xuefei, Chairman of Chongda Technology, believes that in market competition, the advantage of creating value for customers lies in providing customers with good and affordable products, which is most recognized by customers. As companies grow larger, the reason for their survival is to create value for customers. In fact, the company itself is a contradiction: employees want high wages, shareholders want high returns, but the company needs to develop, and customers want benefits. The only solution is high efficiency. Mr. Jiang also cited Huawei as an example, pointing out that employee satisfaction is endless; too many dissatisfied employees consume company resources. What companies should pursue is creating value for customers and being based on the strivers.

　　For the PCB industry to achieve efficient development, the choice of equipment and material suppliers is crucial. Electronic products are continuously developing towards high density, high frequency, and high speed, placing higher demands on PCBs. Meanwhile, equipment and materials, as upstream links in the entire industry chain, play a vital supporting role in the industry's development. In a sense, the choice of equipment and materials determines the quality of PCB products. Aosikang was founded on the principles of "quality, innovation, and efficiency," deeply cultivating the upstream and downstream of PCB. Cheng Yong, Chairman of Aosikang, used corporate practice as an example to introduce how Aosikang selects equipment and material partners. Aosikang's "large panel" VCP plating line requires an additional 20 meters in length, pioneering in the industry, requiring equipment suppliers to have high technical requirements and innovation capabilities. Mr. Cheng stated that he has three principles for choosing material and equipment suppliers: first, choose those with continuous innovation capability; second, precise positioning and high cost performance; third, support domestic substitution.

　　Currently, with 5G construction in full swing, the PCB industry is moving towards high precision, high density, and high reliability, continuously reducing size, lowering costs, improving performance, making products lighter and thinner, increasing productivity, and reducing pollution to adapt to the development of downstream electronic industries. As an important supporting force in the PCB industry, equipment and material suppliers must also keep pace with the times and continuously innovate to better meet the development needs of circuit boards. Su Xinhong, Director of Founder PCB Research Institute, analyzed new demands and challenges for equipment and material suppliers brought by circuit board development through multiple practical cases. He stated that the development of PCB over the years has also been driven by customer pressure. The trend towards high density and the requirements of high-speed communication bring huge challenges to equipment and materials but also provide many opportunities.

　　The issuance of 5G commercial licenses marks the beginning of the commercial era. As an important part of the 5G industry chain, PCB has ushered in a brand-new development opportunity. While bringing greater growth to the PCB industry, 5G also imposes higher requirements on PCBs. A very clear direction for 5G PCBs is high-frequency, high-speed materials and board manufacturing. The enhancement of 5G-related application product functions will increase the demand for high-density PCBs, and HDI will also become an important technical field. Multi-level HDI products and even products with arbitrary-level interconnections will become widespread, and new processes such as buried vias and embedded capacitors will see increasing application. Regarding the current requirements of 5G products for circuit boards, Senior Engineer Yang Weisheng stated that innovation is the future, and sharing creates opportunities. Engineer Yang pointed out that 5G high-speed is based on high frequency; high frequency can be applied broadly, but high speed cannot, which makes materials very important. Millimeter waves present a brand-new challenge. Equipment and material manufacturers are PCB's "friends." The choice of materials is diverse, and the future market will be segmented, including various types of antennas. The core of 5G is high multilayer; whoever masters the antenna dominates the market. Seven stars shine brightly, Dinghu discusses; high-end dialogues, collision of ideas, and open talks on management; disruption and reshaping, a long and arduous journey. Due to limited forum time, each guest had many insights on enterprise management and industry development that could not all be presented. However, the concepts conveyed to attendees and industry participants during the brief forum were already clear. Success comes in various ways, and the personality of the main leaders greatly influences the enterprise. At the forum, we witnessed the clash of seven completely different personalities. More fortunately, in all the guests, we saw a rare spirit—sharing. Therefore, we firmly believe that these diverse personalities will continuously inject fresh nutrients into enterprises and the industry, helping them move forward!